On the Right Track

With a joint stand, the Royal Danish Consulate in Munich exhibited for the first time at the “Medica” fair in Düsseldorf, the largest international medicinal exhibition. With 4,324 exhibitors and more than 138,000 visitors, the Medica fair reached a peak in 2009.
The 185 square metre joint stand was characterized by a transparent and Scandinavian design with bright and friendly colours. The red carpet and the ceiling banners, which were kept in the colours of the Danish flag, gave the stand a royal look.
There were 15 exhibitors at the stand, who were able to choose from different design facilities: Glass showcases, product platforms, information and product counters together with various graphic solutions. The stand received great coverage, and everyone agreed that it was a successful concept with many functional solutions. The visitors of the stand enjoyed the atmosphere in the lounge area and at the information bar, also called the “ship”.