A Red Concrete Thread

The stand is framed by a gigantic 6 metre high portal – with a concrete look and an integrated red neon effect. In high-polish lacquered, red, acrylic showcases, models of factory plants and machines are displayed. A screened-off lounge area invites the visitors to sit down and have a relaxing conversation. At the back of the stand is the bar at which Bavarian specialties and refreshments are served. The entire atmosphere is supported by flat screen monitors showing pictures and films of the production plant. The graphics act as a supplement to the message and gather the vision of the stand.
The choice of material is a mixture of concrete, wood, aluminium, acrylics and glass. This gives the stand a unique look with a touch of elegance.